Will Joseph Cook has to been one of the breakout stars of 2016 with his hit single Take Me Dancing. Don’t take my word for it, go into any moderately nice cafe or coffee shop and you will eventually hear it over the top of the chitter chatter on the venue’s playlist. That kind of broad mass appeal has defined the reaction to Cook’s output over the last year. His catchy musical aesthetic is carried with a voice that oscillates between youthful endeavour and mature self-reflection.
Ahead of his debut album’s release Sweet Dreamer, Cook has released the track Plastic which I’ve gone down at the bottom for you to peruse. Mr Will was one of the best parts of summer 2016 and his sincerity is something missing in so many contemporary musicians who constantly seem to be clamouring for attention as the coolest son-of-a-bitch on the planet, as opposed to making a record that, at least in my mind, goes back to the primary focus of an LP.
Check Plastic beloew ahead of the release of the full release which is awesome (I’ve heard it.) Sweet Dreamer will be out on April 14th on Atlantic Records.